Why Google Display Ads?
- Increase Your Brand Awareness
- Capture The Attention of Online Users
- Target Like-Minded Individuals
- Advanced Tools & Reporting
Google Display Ads help you to reach new potential customers who show an active interest in your business’ products and/or services. They are a great way to increase overall awareness of your brand and keep you at top of mind for that next purchase.
Display Ads are a much more affordable way of reaching your audience and a well designed ad captures the attention of those who see it. These ads can be customised to show in certain locations, at specific times and days and to audience based on chosen characteristics. Making them incredibly well targeted and a great investment for most brands.
Let us impress you…
Boost your Brand Awareness
Ever see an ad pop up while using your favourite app? Or show up in the middle of reading the latest news article? These are Google Display Ads and they have the potential to reach over 90% of internet users.
With over 21 million Australians using the internet Google Display Ads have the capability of reaching approximately 18.9 million internet users. With the ability to segment your audience by a number of demographical factors, Google Display Ads enables your business to reach large numbers of potential customers with a high likelihood of engagement.
What We Provide
As a full service agency, Oh My Agency provides not only audience research and data driven audience strategies, but we also provide engaging creative designed to capture the attention of your chosen audience.
We research the characteristics of your primary consumers and those of your competitors. It is not enough simply to have your brand be know, but to have it be known by the right people. In-depth research allows us insight to your most likely new customers and their behaviours.
From our initial research we develop an audience targeting strategy in direct alignment with your business’ priorities and goals. This can include multiple audiences to focus on different areas of your target market and customised ads to suit. Specific audience targeting assists in driving meaningful interaction on your site.
Our Google Display Ad account managers are also display ad specialists. Our certified and experienced team of professionals are allocated to each client on a case-by-case basis, meaning you get a single point of contact and a specialist who is entirely familiar with your account.
Reporting & Analysis
A successful display campaign is dependent on proper analysis and optimisation. Our team of specialist are experts in data analysis, determining the best performing areas of your display campaign. All Google Display Ad clients also have access to their own, transparent, reporting portal for clarity & peace of mind.
Invest Wisely with Google Display Ads
A successful Google AdWords display campaign inсrеаѕеs your buѕinеѕѕ’ еxроѕurе and recognition online. Thе use of strong brand images and captivating creative helps your business to reach potential customers where they spend their time online.
Display ads are often rated at a much lower price point than search ads and are a great way to advertise your brand at a low cost. Whilst most display campaigns are based on branding elements as opposed to generating a large return on investment, with the right strategy you can see great value from a smaller investment.
What You Get from an OMA Gооglе AdWords Display Campaign:
- Strategic audience research and creation
- Custom designed display ad creative
- Data-driven reporting and analysis with a focus on account optimisation
- Dedicated account manager and Google Ads specialist
- Full transparency in the form of your own client portal
Google Display Ads Versatility
The Google Display network on which your ads appear is incredibly vast and versatile. Through this network we can show your ads on websites, in phone apps, on YouTube and even in potential customers’ email inbox.
The versatility of these campaigns means they are best managed by a professional who knows how best to approach each of these platforms. Our team develop tailored strategies based on your audiences and how they interact on each of these platforms to ensure you get the most out of your display ad investment.
Contact Oh My Agency Today
Google Display Ads are an ideal way to increase your audience at a low cost.
By engaging Oh My Agency to establish and manage your Google Ads display campaign you are investing in a specialised approach to PPC advertising. Our in house team of Google Ads experts review, update and optimise your campaign to ensure you get the most out of your investment.
By targeting users most likely to engage with your business, we bring value beyond experience and expertise to your campaign.
To find out how we can help bring your business to more consumers contact us today.